Insights & Blog

1. Introduction

ATHENA Market Entry Advisors ("ATHENA MEA," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website athenamea.com or engage with our services.

2. Information We Collect

We may collect the following categories of information:

Personal Information: Name, email address, phone number, job title, company name, and any other information you voluntarily provide when you fill out a contact form, subscribe to our communications, or engage our services.

Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, referring URLs, and other standard web analytics data collected automatically through cookies and similar technologies.

Business Information: Information related to your company or professional activities that you share with us during the course of an advisory engagement.

3. How We Use Your Information

We use collected information to: respond to your enquiries and provide requested services; deliver market entry advisory, executive search, and consulting services; send relevant updates, newsletters, or marketing communications (with your consent); improve our website, services, and user experience; comply with legal obligations; and protect our rights and prevent misuse of our services.

4. Information Sharing

We do not sell or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting business (e.g., analytics providers, email platforms), professional partners within our global network when necessary to deliver our services, and legal authorities when required by law or to protect our legitimate interests.

5. Cookies & Tracking

We use cookies and similar tracking technologies (including Google Analytics) to analyse website traffic and improve the user experience. You can control cookie preferences through your browser settings. Disabling cookies may limit certain features of our website.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. When data is no longer needed, it is securely deleted or anonymised.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete your personal data, withdraw consent for marketing communications, request data portability, and object to or restrict certain processing activities. To exercise any of these rights, please contact us at info@athenamea.com.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of our website after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

ATHENA Market Entry Advisors
Unit 407, 4th Floor, Tapasya One, Golf Course Road,
Sector 53, Gurugram, Haryana 122003, India
Email: info@athenamea.com

1. Acceptance of Terms

By accessing and using the ATHENA MEA website (athenamea.com) and our services, you agree to be bound by these Terms of Service. If you do not agree with any part of these terms, please do not use our website or services.

2. Services Overview

ATHENA Market Entry Advisors ("ATHENA MEA") provides market entry advisory, executive search, compensation benchmarking, competitive intelligence, HR due diligence, and strategic consulting services for businesses expanding into India and the Middle East. The specific scope, deliverables, and terms of any engagement will be governed by a separate service agreement or statement of work.

3. Use of Website

You agree to use this website only for lawful purposes and in a manner that does not infringe on the rights of others or restrict their use of the website. You may not: use the website in any way that could damage, disable, or impair it; attempt to gain unauthorised access to any part of the website; use automated tools to scrape or collect data from the website; or reproduce, distribute, or create derivative works from our content without prior written consent.

4. Intellectual Property

All content on this website — including text, graphics, logos, images, case studies, methodologies, frameworks, and software — is the property of ATHENA MEA or its licensors and is protected by applicable intellectual property laws. You may not copy, reproduce, modify, or distribute any content from this website without our express written permission.

5. Confidentiality

Any non-public information exchanged between ATHENA MEA and its clients during the course of an engagement is considered confidential. Both parties agree to maintain the confidentiality of such information and not disclose it to third parties without prior written consent, except as required by law.

6. Disclaimer of Warranties

The information provided on this website and through our advisory services is for general informational purposes. While we strive for accuracy and quality, ATHENA MEA makes no warranties or representations, express or implied, regarding the completeness, accuracy, reliability, or suitability of any information. Our advisory recommendations are based on available data and professional judgement, and outcomes may vary based on market conditions and other factors beyond our control.

7. Limitation of Liability

To the maximum extent permitted by law, ATHENA MEA shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or in connection with the use of our website or services, including but not limited to loss of profits, business opportunities, data, or goodwill.

8. Engagement Terms

Formal advisory and consulting engagements are subject to separate written agreements that define the scope of work, fees, timelines, deliverables, and other terms. In the event of any conflict between these Terms of Service and a signed engagement agreement, the engagement agreement shall prevail.

9. Third-Party Links

Our website may contain links to third-party websites or services. ATHENA MEA is not responsible for the content, accuracy, or practices of these external sites. Inclusion of any link does not imply endorsement.

10. Governing Law

These Terms of Service shall be governed by and construed in accordance with the laws of India. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts in Gurugram, Haryana, India.

11. Modifications

We reserve the right to modify these Terms of Service at any time. Changes will be effective upon posting to this website. Your continued use of the website following any changes constitutes acceptance of the updated terms.

12. Contact Us

For questions about these Terms of Service, please contact:

ATHENA Market Entry Advisors
Unit 407, 4th Floor, Tapasya One, Golf Course Road,
Sector 53, Gurugram, Haryana 122003, India
Email: info@athenamea.com