# ATHENA MEA — Market Entry Advisors > ATHENA Market Entry Advisors (ATHENA MEA) is a strategic consulting firm specializing in market entry advisory, executive search, and operational consulting for global businesses expanding into India, the UAE, and the broader Middle East. ## About ATHENA MEA ATHENA MEA helps international companies navigate the complexities of entering the Indian and Middle Eastern markets. Our services span market entry strategy, executive leadership hiring, HR due diligence, business operations setup, market intelligence, and sales enablement. ## Key Services - **Market Entry Strategy**: End-to-end planning for companies entering India and the Middle East, including regulatory guidance, entity structuring, and go-to-market roadmaps. - **Executive Search & Leadership Hiring**: Placing C-suite and senior leadership talent across India, UAE, Saudi Arabia, and the wider MENA region. - **HR Due Diligence**: Workforce audits, compensation benchmarking, and people-risk assessment for M&A and market entry scenarios. - **Business Operations Setup**: Office establishment, compliance, payroll, and operational infrastructure in India and the Gulf states. - **Market Intelligence**: Competitive landscape analysis, customer segmentation, regulatory mapping, and demand forecasting. - **Sales Enablement**: Channel development, distributor mapping, and revenue acceleration for new market entrants. ## Offices - **India**: Gurgaon, Bangalore, Hyderabad, Mumbai - **UAE**: Dubai, Abu Dhabi - **Saudi Arabia**: Riyadh ## Contact - Website: https://www.athenamea.com - Email: info@athenamea.com - Phone (India): +91-9810268983 - Phone (UAE): +971-556447099 - LinkedIn: https://www.linkedin.com/company/athena-market-entry-advisors/ ## Industries Served Consumer goods, technology, cybersecurity, healthcare, infrastructure, fashion retail, fintech, and more. ## Notable Clients Grupo Bimbo, UnitedHealth Group, Sophos, SYSTRA, OVS, ByteDance, Divido, Akorn, Alvic, Novacel, Pragati.